If you’ve been looking forward to breaking into the digital marketing industry, the best time is now. Research has it that the digital economy is currently growing at triple the pace of United States GDP and individuals working in this economy earn an average of $114,275 yearly which is more than 72% of workers in the U.S. Whether you’re running a small or large-sized business, adapting digital marketing strategies can help you remain relevant and in front of your target audience.
But let’s face it, being a digital marketer requires you to be at the top of the game. The competition is fierce, and every person is trying their best to decrease the margin of error with each dawn. To thrive in the digital economy, you need an edge over your competitors – something they don’t have. Besides, you need to be innovative, get out of the comfort zone and experiment with new methods and strategies to enhance the effectiveness of your digital marketing. The following are some of the top tips for digital marketing success.
1. Make your homepage visual
Web users have become increasingly impatient, and according to research, people decide whether to stay on a site or leave within the first ten seconds of visiting. Users have no time to read through long paragraphs and therefore, you need the best strategy to communicate unique proposition and key messages to your customers through simple and attractive videos and images. According to experts, visuals are processed nearly 60,000 times faster in the brain than text, and with a visual-centric homepage, your site can decrease bounce rates, improve search rankings and promote online conversions.
2. Make your site mobile friendly
For the last few years, the number of people accessing websites on their tablets and Smartphone has increased significantly. As the trend continues, it is hard to ignore the shift from laptops and PCs to mobile devices. Besides, you should keep in mind that 9 out of 10 mobile searches end in action and for your digital marketing to be successful, you need a mobile responsive website to ensure that your customers don’t miss out on sales from mobile visitors.
3. Focus on content
Traditional marketing such as magazine ads and TV adverts is becoming an outdated strategy, and consumers are switching off from such types of interruptive communication. If you want to become a successful digital marketer, give your customers what they want; information that answers not only their questions but also their needs. Therefore, you need high-quality content that satisfies and engages what your customers are looking for. Social shares, as well as engagement, are becoming a significant SEO factor and interestingly, it is efficiently generated through engaging and high-quality content.
4. Provide a great customer experience
It is crucial to ensure that your clients relate to your business with positive experiences and emotions. Therefore, you must be determined to respond promptly to your customers’ questions with helpful and honest information. By so doing, you’ll ensure that your clients are happy as you increase their trust in your brand. Most importantly, ensure that your site is fast and easy to navigate as this will evoke a positive emotional response from your visitors. According to research, sites with strong cross-platform functionality, intuitive navigation, and faster loading speeds produce the best user experiences.
5. Create a strong social media presence
Let’s face it, social media is the best place where your audience can spend a lot of time and interact with your business. As one of the most effective and inexpensive ways of keeping your clients informed and building brand loyalty, social media marketing especially when using different platforms such as Facebook, YouTube and Instagram can be an effective way to boost the brand and culture of your business. When using social media marketing, focus on one social network instead of spreading across many different platforms and most importantly, share news articles, videos and pictures to create brand awareness and connect with your followers meaningfully.
The key to succeeding in digital marketing in today’s climate is by adopting the mindset of your consumer. Instead of giving people the hard sell, focus on solving their problems through valuable and free content relevant to your business. Most importantly, if you’d want to get ahead of your competitors, implement the tried and tested digital marketing strategies and if you don’t know where to start from, this article will get you started.